WordPress websites, Ireland
WordPress websites allow the owner to login and make changes.
They are also used as the base for dynamic, responsive (all-device) websites and online shops. I start with WordPress and build on that to customer requirements – from simple to astonishing designs, optimised for Google search results. Now read on..
Carlow-based business reaches out to wide, new audience.
A major success story for this small business, Eco Window Concepts in Bagenalstown – growing through SEO and excellent customer service.
- With all trade shows cancelled in 2020, the company decided to invest in top of the range web design and product information for both customers and architects – a strategy which has paid off. They now have 3 branches and are recruiting more staff.
- Customers are searching online, so new website is there to meet them.
- Very high Google search results for both Internorm and Solarlux windows and doors due to meticulous Search Engine Optimisation on their new website.
- Energy-efficient windows and doors from Europe’s leading manufacturers, supplied by Eco Window Concepts from their 3 branches in the South East.
- Completed window & door projects being photographed for website and Social Media stories.
- Money saved on Trade Shows being used to boost online presence.
Solarlux bi-fold doors and other glazing products, Internorm windows and doors, a new website for a local partner – brief – website design, bespoke email address & signature graphic, brochure downloads, search engine optimisation etc. Incorporating 2 older websites into a new company website, new Theme, Elementor Pro install, dynamic design elements, setup email addresses, logo design, copywriting, multi-location map, van graphics, email signature and ‘completed project photography’ in progress, along with Social Media targeted marketing campaign.
If you are ready for this kind of business success, contact me to look at what you currently have and to advise you where to get next with your online business presence.
Established Kilkenny craft business launches e-commerce online shop.
Setup costs already covered and steady stream of online orders:
Moth to a Flame hand made candles, Kilkenny Click screengrab for latest website version.
Case Study: extensive studio and onsite product photography, WordPress website, SEO, planned Online Shop, active social media campaign to get this well-known business out there. YouTube video to act as lead-in to website. Instagram and Pinterest posts aimed at younger / new audience. Sales have increased very quickly and are set to grow further.
“All looks very good, Crisp, colourful : I’d buy from that shop….” Larry Kinsella, Moth to a Flame candles, Bennetsbridge, Co. Kilkenny.
Testimonial: “Hi, that looks really good, I really like the slideshows”
Kilkenny-based homegrown, organic flower grower supplying weddings in South East.
Straightforward ‘responsive’ website update, photography & SEO for this successful garden-grown organic cut flower supplier in Kilkenny. Fully booked for the 2020 season! Wedding flowers Ireland, cut flowers, seasonal flowers, Kilkenny, Ireland, thewildbunch.ie
Why choose Bigger Picture Web?
I have years of experience and low overheads and this means cost savings for you:
- I build effective and good-looking websites with (optional) high quality product photography.
- I offer website maintenance on a per-hour or per month basis.
- I don’t rent a big unit or employ a team of staff so my overheads are lower and I pass on this saving to you.
- Excellent track record for organic SEO and product photography since 2001.
- Measurable results.
- All work carried out in-house.
- Product photography available in-house or on site.
- Post-production in Lightroom & Photoshop for all images.
- 2 gold medals for digital imaging.
E-commerce for your business
E-commerce or online shops can be effective and are easily added to a WordPress website. WooCommerce is the most popular. Although online sales are not as high as you might be led to believe (see chart), e-commerce can be a good way to sell items from your website to a bigger market. The initial setup takes time (and I include image Alt Tags for SEO) but updating afterwards is straightforward and you can do this yourself with practice.
For the first time, 2018 saw ecommerce sales overtake traditional retailers in terms of sales. Source: Internet Retailer
The Covid Effect on business
Since Covid-19, t
hroughout Europe, high street retailers are facing hard times, with high business rates, spiralling insurance costs, travel restrictions & car parking charges putting off their customers.
- Central government has cut funding to Local Authorities so they are passing this problem on to local businesses in the form of higher business rates – despite falling footfall.
- Shoppers are going online and canny businesses are adapting to meet them where they now increasingly shop.
- Solution? – don’t wait for the government to solve this unprecedented global problem.
- Time to act and use your website to generate leads and sales!
I offer an e-commerce setup service, based on time spent and charged by the hour. No contract required. I can also work to a paid-per-month maintenance arrangement if you prefer. Please contact me for details with no obligation. I also offer high quality product photography and can work with your suppliers’ photographs too.
Did you know? – a matched funding grant of up to 50% is available from your Local Enterprise Office if you want to take your sales online via a Trading Online Voucher Scheme.
Online Marketplaces Grew 23% in 2018 and Account for 52% of All Ecommerce
Last year marked a watershed for ecommerce. For the first time, the world’s online marketplaces, the shopping malls of ecommerce, sold more merchandise than all stand-alone retail web sites combined.
Source: Internet Retailer 2019 (before Covid).
Recipe for success: simple web design, excellent photography and lots of useful content for visitors. Peerless customer service by the hosts helps too. Kilkenny’s favourite city centre guesthouse. Click for website.Listed by Rick Steves and Lonely Planet. Trip Advisor reviews are wildly enthusiastic and repeat business levels are very high. An active Facebook Page keeps in touch with repeat visitors. www.butlercourt.com
Update: currently offering self-isolation rooms for incoming animation workers in Kilkenny.
“The website has exactly the right tone and style for our discerning North American guests. The photography is gorgeous. They absolutely love it” Yvonne Dalton, Butler Court Guest Accommodation, Kilkenny City.
Kilkenny Guesthouse, kilkenny lodgings, kilkenny accommodation, guesthouses in kilkenny, central kilkenny accommodation, central kilkenny lodgings, Rick Steves Kilkenny, Butler Court Guest accommodation
- I will recommend a suitable WordPress ‘Theme‘ – the overall design of your new website. If you see one you like, it can be adapted for your website.
- I will also add ‘Plugins‘ to run your contact forms, photo galleries etc. I know the best ones to install such as Elementor Pro – the choice of millions.
- Security – I ensure all Themes & Plugins are kept up to date, backed up and are safe from malicious activity.
- I do not outsource any of my work. It’s all hand-built by me in Kilkenny, including organic SEO – to get you found on Google without the Paid Ads penalty.
- Contact me for friendly and knowledgable advice & help plus a track record of delivering excellent results for my clients.
Did you know?
Many of the websites you see will have been created using WordPress – (such as this one) WordPress is easy to use, editable by you and performs very well on Google searches if optimised correctly.
- Excellent product photography or business video available.
- I can provide an efficient website update & editing service, charged hourly with no tied-in contract.
All my WordPress websites work on tablets & phones, which most people now search on. These are known as ‘responsive websites’ – so why not bring your website up to date and look good on all devices?
How to get great Google Page Ranking
To get your website listed highly on Google (without Paid Ads) I now offer keyworded backlinks. Combine with meaningful Page Titles, this works effectively on both established or new websites. It takes a week or so to get listed for the first time. You can opt for a once-off backlink or a regular tweaked service to keep you up on Page 1 of Google searches for your product or service. I also do Paid Ads on Facebook and Instagram by request.
Small business with long reach:
Fine custom kitchens & furniture from this local company. Website design for ease of customer use. Photographs updated regularly. SEO throughout website. Perfect for small company seeking a wider customer base.
Why Choose a WordPress website?
From a website makeover to a completely new website, WordPress is the choice of half the websites you’ll see, for some very good reasons:
- WordPress websites let you make changes yourself – from anywhere with internet access. Add Special Offers, seasonal discounts, announcements etc yourself. If you can use Facebook – you can update your WordPress site.
- Themes can be added, giving a unique look and feel. Over 5 million web designers are using Elementor Pro – the new wave in web design. See ewcl.ie
- SEO built in to get you up the Google Page Rankings (unpaid).
- They are ‘responsive’ and will work with all devices – essential these days.
- Ecommerce (online shop) can be added using a tried & tested, secure Plugin. (See more below).
- Your WordPress website can grow with your business, offering new products and services as you expand and it will look great on all devices.
- The best developers work on WordPress, so you’ll get a robust, secure site which you can edit yourself or let me keep updated.
Long before WordPress came along, I started web design using Dreamweaver, a HTML design application. Here’s an example:
Carpet Options are Kilkenny’s favourite carpet, flooring and furniture stockists. A simple website, listed very highly on Google search has helped them keep going and build on their good reputation, proving that you don’t need a lavish website to harness the power of online searches.