Landing Page Design
A landing page is where you end up if you click a Paid Ad on Google, Facebook, Instagram etc. It should never be your homepage. I design landing pages for companies who use social media advertising or email mailouts.
Landing Page Design. Sell the sizzle, not the steak.
Although in this case the product is energy-efficient windows and doors from top European manufacturers, they are really buying something else, namely warmth, security and a reduction in their carbon footprint. These products are the best on the market and attain Passive House standards. Customers are knowledgeable about the topic so the website contains a lot of information to guide them in their choice.
David Ogilvy – advertising guru in the 1960s put it well:
“The consumer is not an idiot – she is your wife”